In recent years, the vape industry has entered an era of “performance competition.” Manufacturers keep stacking technologies and features, but many products now appear to be excessive — more about showing off than improving real use.
Some devices highlight extremely high output power, such as 300W or even higher, while most users actually vape below 60W in daily use. Others adopt four-battery structures or dual-chip systems to achieve “ultimate stable output,” yet the result is often a bulky, heavy device with poor portability.
In terms of visual design, “flashiness” has become a trend. Some vapes are covered entirely with RGB lighting effects, flashing in multiple colors with every puff. Others feature breathing or heartbeat lights, and even transparent tanks with flowing liquid effects — turning vaping into a kind of light show.
The “smartization” trend has also led to some questionable innovations.
Certain devices can connect to an app via Bluetooth, allowing users to adjust sweetness or cooling intensity, or record puff data. Some claim to use built-in AI systems to monitor vaping frequency and generate “health reports.” A few even integrate voice assistants or music playback — features that add complexity but little real improvement to the user experience.
The rise of these “unusual” devices reflects a shift in the industry’s innovation focus — from user experience to visual or technical gimmicks. When “performance” and “features” are emphasized, the core values of vaping — flavor, experience, and safety — risk may be overlooked.
What do you think of the issue of “overperformance” ? Some people might consider it as the symbol of progress, however others might think its tend to be useless just in term as of a vape?
Leave your thoughts in the comments.