Let’s be real—2025’s UK vape scene is all about TPD-compliant blends that taste like a proper treat, not “chemical soup” 
. After testing 12+ brands (my pod kit’s seen more action than a London bus 
), three names keep popping up in pub chats, vape shop shelves, and my own stash: EDGE Vaping (Nielsen’s top-selling brand!), Dinner Lady, and IVG. They’re beloved by newbies and pros alike, nail UK’s favorite flavor vibes (fruity, creamy, refreshing), and never skimp on quality. Let’s break down why these brands are dominating—and their must-try 2025 flavors.
1. EDGE Vaping: Menthol Blast – The “All-Day Refresh” Champion 
Thanks to Nielsen’s 2025 data, EDGE is officially the UK’s top 10ml e-liquid brand—beating even disposable giants 
. And Menthol Blast is why it’s a staple: crisp, clean menthol that tastes like a cold pint of soda on a hot tube ride, not the “burn-your-throat” menthol of yesteryear. It’s smooth enough for morning commutes (pairs perfectly with a flat white 
) and refreshing enough to cut through post-pub chip grease.
What makes it shine? EDGE’s freebase formula hits just right—no harsh throat hit, even at 20mg (UK’s max nicotine limit). I’ve vaped it for weeks without getting bored, and it never gums up my VAPORESSO XROS pods (a miracle, trust me). It’s the “safe bet” for ex-smokers craving familiarity and casual vapers who hate overly sweet flavors. At £3.99 per 10ml, it’s cheaper than a coffee—no wonder it’s flying off convenience store shelves.
2. Dinner Lady: Lemon Tart – The “Afternoon Tea in a Bottle” 
Dinner Lady’s Lemon Tart has been a UK favorite for years, and 2025’s no different—because who says dessert can’t be a vape? This blend of zesty lemon curd and buttery pastry tastes like your nan’s homemade tart, minus the crumbs on your shirt. It’s sweet but not sickly, creamy but light, and perfect for mid-afternoon slumps (when you need a pick-me-up that’s not another biscuit 
).
I tested it with a sub-ohm tank, and the 50/50 PG/VG ratio delivers rich flavor without overwhelming clouds. It’s TPD-compliant, comes in nic salt or shortfill, and pairs beautifully with a cup of Earl Grey. My mate who’s a “dessert snob” tried it and said, “This is better than my go-to cheesecake”—high praise indeed. At £4.99 for 10ml, it’s a little luxury that won’t break the bank.
3. IVG: Riberry Lemonade – The “Fizzy Fruit Party” 
IVG’s always killing it with fruity blends, and 2025’s Riberry Lemonade is a home run. Imagine mixed red berries splashed into zesty Sicilian lemonade—fizzy, bright, and with a subtle icy kick that screams “summer at the pub garden” 
. It’s part of IVG’s Intense Salts line, so it’s fast-acting and smooth, perfect for pod kits (my go-to for weekend walks).
The flavor’s bold but balanced—no artificial aftertaste, just juicy berry and tangy lemon. I took it to a festival last month, and everyone wanted a hit (rude, but I get it). It’s 10ml, TPD-compliant, and comes in 10mg or 20mg nicotine. Pro tip: Vape it cold (chill the bottle for 10 mins!) for an extra refreshing twist. At £4.49, it’s the cheapest party in a bottle.
Why These Brands Win in 2025 
It’s simple: They get UK vapers. EDGE nails the “no-fuss refresh” we crave, Dinner Lady leans into our love of cozy desserts, and IVG delivers the fruity fizz we can’t get enough of. All are TPD-compliant (no sketchy ingredients!), affordable, and work with every device—from pods to mods. Plus, after 2025’s disposable ban, Brits are swapping to refillables, and these brands make the switch easy (no sacrificing flavor!).
Whether you’re a newbie quitting cigs, a commuter needing a pick-me-up, or a festival-goer chasing fruity vibes, these three brands have you covered. I’m already stockpiling Menthol Blast for winter and Riberry Lemonade for next summer—no more last-minute vape shop panics.
Have you tried any of these? Or is there a 2025 UK flavor I’m sleeping on? Drop a comment below—I need to expand my stash (my pod kit’s begging for new vibes!). Happy puffing, fellow Brits! 