Just came across an interesting report from Hayppโs 2025 Wrapped that breaks down what users in the UK are actually vaping โ and the numbers tell a clear story about how taste preferences are shaping the community.
According to the data:
In the nicotine pouch segment, peppermint is still the most popular flavor by a wide margin โ reflecting how fresh, cooling notes often top the list for pouch users. cn.2firsts.com
But when it comes to e-cigarettes, the leaderboard looks a bit more vibrant:
Cold Mint holds the #1 spot (13%) on vape flavor choices.
Blueberry sits right behind (12%).
Mixed Berries rounds out the top trio (11%).
Whatโs really cool about this is that even though mint still dominates overall, fruity profiles โ especially berry-based ones โ are incredibly strong among vape users. That tells me people are balancing refreshing cool hits with sweet, juicy experiences more than ever.
Brand-wise, UK users seem to be loving Elf Bar and Vuse at the front of the pack, while flavors like tobacco and strawberry come in slightly lower โ showing that classic tobacco is no longer the go-to for many everyday vapers.
It makes me wonder: in our own community, are we trending more toward cool, icy hits, fruity sweetness, or something else entirely? 
Whatโs your go-to flavor category right now โ mint, fruit, dessert, or something completely wild? Drop your top picks below! 